Creating a life well-lived.

Floor 9 is a collection of artisan-designed goods, made accessible for today’s consumer.

We were given the task of re-imagining what this brand could become. We went back to the drawing board, building upon what had worked for the line in the past. Dead ends were discarded and the collection was streamlined down to a tight, effective assortment that spoke with a single voice.

We refocused our vision toward boutique techniques, modern organic forms, and luxurious finishes. All excess was cut away, leaving an elegantly refined collection for our most trend-conscious consumer. Sales and market response showed considerable improvement upon relaunch.

My personal responsibilities included art direction, product design, brand voice development, and copy writing.

Photography by Bronwen Bloem, Jennifer Bohatyritz and Jeff Jones.

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