j.c. and rollie — tyler j. richmond

Heritage design for the modern home.

J.C. and Rollie is a collection of goods for today’s home, inspired by the care and craftsmanship of the past.

This timeless assortment of housewares — over three hundred pieces in all — went from concept to production to shelf in under nine months. Our scrappy, resourceful team put our creative chops to work, delivering a top-selling collection under tight deadline.

The development of this line required a commitment to excellence in every stage of the process. We combined in-depth market research with all-angles consumer insights to design a family of products that were perfect for the market — and for her life, too.

My personal responsibilities included art direction, product design, brand voice, and copywriting.

Photography by Bronwen Bloem, Jennifer Bohatyritz and Jeff Jones.

Navigation:

Branding + Voice

Tabletop

Décor

Planters

Gifts

Holiday

Branding + Voice

Short section of a longer video introducing the J.C. and Rollie brand.

J.C. and Rollie, the namesakes of the brand, were two brothers who founded the company at the turn of the century. We developed the voice of the line to reflect their values: honesty, authenticity, and a dedication to crafted excellence. Our vocabulary was no-frills and approachable, with just a hint of vintage charm.
Branding Partners: Chance Goldston, Micaela Clarke

Catalog spread demonstrating voice work in action, from flavorful body copy to hyping the distinctive character of J.C. and Rollie’s products. Branding Partners: Chance Goldston, Micaela Clarke — **Catalog spread demonstrating voice work in action, from flavorful body copy to hyping the distinctive character of J.C. and Rollie’s products.**
*Branding Partners:* *Chance Goldston,* *Micaela Clarke*

Catalog chapter header page for the J.C. and Rollie Found Ccllection, explaining the creative backstory behind sourcing and re-imagining these items. Branding Partners: Chance Goldston, Micaela Clarke — **Catalog chapter header page for the J.C. and Rollie Found Ccllection, explaining the creative backstory behind sourcing and re-imagining these items.**
*Branding Partners:* *Chance Goldston,* *Micaela Clarke*

Catalog pages from J.C. and Rollie’s 2020 Catalog. Branding Partners: Chance Goldston, Micaela Clarke — **Catalog pages from J.C. and Rollie’s 2020 Catalog.**
*Branding Partners:* *Chance Goldston,* *Micaela Clarke*

Part of the J.C. and Rollie Voice Styleguide. We developed a robust toolset to make sure our brand voice maintained consistent touchpoints in every medium.

Marketing copy from a press release announcing the Spring 2019 launch of J.C. and Rollie. Branding Partners: Chance Goldston, Micaela Clarke — **Marketing copy from a press release announcing the Spring 2019 launch of J.C. and Rollie.**
*Branding Partners:* *Chance Goldston,* *Micaela Clarke*

**Trade show signage, done in a vintage mercantile style to match the booth.**

Examples of descriptive copy used in marketing, catalog, and digital.

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Tabletop

Each of these dough bowls was individually owned and used in everyday life, with forms, marks, and mends as unique as a fingerprint. We refinished them in eye-catching walnut, ebony, and white-wash hues, ready for use in today’s kitchen.

**These solid marble Chapati bowls were originally used to mix dough for Indian flatbread. We found, refinished, and re-purposed them as conversation-starting accessories for the kitchen or tabletop.**

Terracotta colander, shaped like a berry basket. Attached pouring tray catches extra moisture, while exposed rim and badge artwork show off the quality of the natural material. Design Partner: Jocelyn Yao — **Terracotta colander, shaped like a berry basket. Attached pouring tray catches extra moisture, while exposed rim and badge artwork show off the quality of the natural material.**
*Design Partner:* *Jocelyn Yao*

Terracotta kitchen containers with wax-resist badges and charming swing-top lids. Design Partner: Hannah Fulcher — **Terracotta kitchen containers with wax-resist badges and charming swing-top lids.**
*Design Partner:* *Hannah Fulcher*

**Perfect for springtime snacking, these bumblebee mini trays are finished in glossy enamel with pops of color.**

**Perfect for springtime snacking, these lemon mini trays are finished in glossy enamel with pops of color.**

**These cotton bowl covers are a sustainable way to keep your casserole fresh for your next potluck. The small size features a handy herb pairing guide to put your garden to good use.**

Fluted navy terracotta mug with stir spoon inset into the handle. Design Partner: Hannah Fulcher — **Fluted navy terracotta mug with stir spoon inset into the handle.**
*Design Partner:* *Hannah Fulcher*

A variety of vintage-inspired salt and pepper shakers, in forms and finishes that accent any decor. Design Partners: Hannah Fulcher, Jocelyn Yao — **A variety of vintage-inspired salt and pepper shakers, in forms and finishes that accent any decor.**
*Design Partners:* *Hannah Fulcher,* *Jocelyn Yao*

Raise your table game with an assorted set of cast-aluminum pedestals, in pooled enamel finishes from mint to ivory. Design Partners: Hannah Fulcher, Jocelyn Yao — **Raise your table game with an assorted set of cast-aluminum pedestals, in pooled enamel finishes from mint to ivory.**
*Design Partners:* *Hannah Fulcher,* *Jocelyn Yao*

**Magnetic sand timers with glossy enamel color pops. One and three minute sizes, for timing your tea to the second.**

A collection of one-of-a-kind dinnerware, with a finish that mimics vintage salt glaze pottery. Design Partners: Hannah Fulcher, Jocelyn Yao — **A collection of one-of-a-kind dinnerware, with a finish that mimics vintage salt glaze pottery.**
*Design Partners:* *Hannah Fulcher,* *Jocelyn Yao*

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Décor

JC and Rollie’s candlestick collection, carved from reclaimed balusters and dipped in glossy pooled enamel. Design Partner: Jocelyn Yao — **JC and Rollie’s candlestick collection, carved from reclaimed balusters and dipped in glossy pooled enamel.**
*Design Partner:* *Jocelyn Yao*

Floating glass and adjustable frames. Industrial heritage chic, instantly. Packaging Design: Micaela Clarke — **Floating glass and adjustable frames. Industrial heritage chic, instantly.**
*Packaging Design:* *Micaela Clarke*

A pair of charming flourished mini frames, on pedestals and easels. Paired perfectly with adjustable beveled-glass frames that sit portrait or landscape. Design Partner: Jocelyn Yao Packaging Design: Micaela Clarke — **A pair of charming flourished mini frames, on pedestals and easels. Paired perfectly with adjustable beveled-glass frames that sit portrait or landscape.**
*Design Partner:* *Jocelyn Yao* *Packaging Design:* *Micaela Clarke*

Shabby chic flourished frame, with vintage bird art print. Design Partner: Jocelyn Yao Packaging Design: Micaela Clarke — **Shabby chic flourished frame, with vintage bird art print.**
*Design Partner:* *Jocelyn Yao* *Packaging Design:* *Micaela Clarke*

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Planters + Vases

**Hand-dipped planters with wax-resist badges, inspired by vintage French pottery.**

**An assortment of accents to spruce up your mantel top. Vintage-tinted glass vases and hand-dipped pottery, with a bronze mini easel that adjusts to hold photos in portrait or landscape.**

**Mineral glaze jugs with wax-resist badges, inspired by heritage salt pottery.**

**Tinted bud vase, with hobnail and embossed lettering.**

**Tinted “Flower Market” vase, with a fluted hexagonal shape inspired by vintage perfume containers.**

**Small tinted glass vase with a silhouette borrowed from antique apothecary jars.**

**Mini jadeite bud vase trio with embossed badges in apothecary style.**

**Jadeite cup vase, ideal for succulents.**

**Petite gourd vase, in vintage-inspired jadeite glass. Top seller in the collection.**

**Once used for grinding grain, these antique mills have been refinished and re-purposed as drop-in planters that make a statement in simplicity.**

**Eight tinted glass bud vases atop an oblong, hand-carved base.**

**A trio of milk glass vases, inset in a hand-carved maple trough.**

**Amber glass vases, reminiscent of antique industrial bottles. “Small Batch” and “Local Provisions” embossed badges add a touch of market charm.**

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Gifts

Giftable men’s kits in swing-top matte tins. From top to bottom: Tool Kit, Guy’s Night Out Kit, Tech Tools Kit. Packaging Design: Micaela Clarke — **Giftable men’s kits in swing-top matte tins. From top to bottom: Tool Kit, Guy’s Night Out Kit, Tech Tools Kit.**
*Packaging Design:* *Micaela Clarke*

Giftable men’s kits in swing-top matte tins. From top to bottom: Survival Kit, Grooming Kit, Screwdriver Kit. Packaging Design: Micaela Clarke — **Giftable men’s kits in swing-top matte tins. From top to bottom: Survival Kit, Grooming Kit, Screwdriver Kit.**
*Packaging Design:* *Micaela Clarke*

With our Notecard Catalog, you have a note for every need. From “Hello” to “Thank You”, these vintage-inspired designs are ready for every sending situation. Reusable button-and-loop box fits standard 3x5” notecards.

**When opened, the Notecard Catalog features quick tabs dividing each sending situation.**

**Individually designed Notecard Catalog cards, for every occasion.**

Retro glass hip flask and shoe-horn shaped bottle opener for the classically-minded men in your life. Packaging Design: Micaela Clarke — **Retro glass hip flask and shoe-horn shaped bottle opener for the classically-minded men in your life.**
*Packaging Design:* *Micaela Clarke*

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Holiday

Christmas tree-shaped dough bowls, ideal for serving up Santa’s favorite treats. Design Partners: Hannah Fulcher, Jocelyn Yao — **Christmas tree-shaped dough bowls, ideal for serving up Santa’s favorite treats.**
*Design Partners:* *Hannah Fulcher,* *Jocelyn Yao*

Oversized bronze jingle bells, in trios, door hangers, and more. Design Partners: Hannah Fulcher, Jocelyn Yao — **Oversized bronze jingle bells, in trios, door hangers, and more.**
*Design Partners:* *Hannah Fulcher,* *Jocelyn Yao*

Bottle-brush trees in salt-glaze crocks, for a hint of country charm at the holidays. Design Partners: Hannah Fulcher, Jocelyn Yao — **Bottle-brush trees in salt-glaze crocks, for a hint of country charm at the holidays.**
*Design Partners:* *Hannah Fulcher,* *Jocelyn Yao*

Milk glass mugs with retro badges. Design Partners: Hannah Fulcher — **Milk glass mugs with retro badges.**
*Design Partners:* *Hannah Fulcher*

**Santa-shaped ceramic creamer, for your Christmas morning coffee.**

**Stacking mini bowl set, shaped like a snowman.**

**Sugar bowl set shaped like an ornament. The hanger pull out to reveal a hidden sugar spoon.**

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